Top Social Media Tips for New Agents
Social media is one of the most powerful tools you can use to grow your real estate business—especially in your first year. But if you’re just starting out, it’s easy to feel overwhelmed by all the platforms, strategies, and advice. Here’s how to keep it simple, stay consistent, and build momentum that actually brings you clients.
Free ChatGPT prompt at the end!
1️⃣ Start with Your First Post
Your very first post should be an announcement: let your sphere know you’re a Realtor. Share your excitement, your why, and how you’re here to help. This opens the door for your existing network to start referring you and engaging with your content. 📣
Don’t Overthink—Action Solves Everything
When you’re new, don’t spend more than an hour trying to build the perfect strategy. Get started and refine as you go. It’s far more important to take action and learn along the way than to wait until you feel “ready.”
Be Where Your Sphere Is
You don’t need to be on every platform. Post where your people are. If your sphere of influence is on Facebook and Instagram, start there. Once you’ve built traction, you can expand to other platforms like TikTok, LinkedIn, or YouTube.
Frequency and Content Ideas
A simple starting plan is to post 1–3 times per week:
✅ 1 Market Update Post
Market updates build credibility and attract clients—this content has proven results.
✅ 1 Local Area Highlight
Show off the community you serve. Restaurants, parks, events, or hidden gems.
✅ 1 Fun Post (DITL/BTS/Interests)
“Day in the Life” content, behind-the-scenes moments, or personal interests. Authentic, relatable posts help people connect with you.
Authenticity Wins
Continue sharing your interests and who you are. People work with agents they know, like, and trust. Show your audience that you’re approachable and real.
Pro Tip: Follow experts in your industry. See what’s working for them, then make it your own.
Need Help Building Your Social Plan?
Once you’ve made your announcement post, you can ask AI tools like ChatGPT to build out a more detailed plan—topics, scripting, titles, and more.
Try this prompt to get started:
“I am a new real estate agent in [your city]. Build me a 4-week social media plan with posting frequency, content topics, sample captions, and post titles. Include a mix of market updates, local highlights, and personal posts. Make it simple to follow.”
Use it as a guide, but remember: action beats perfection. Show up, post consistently, and refine as you go.
Click here for our FREE social media plan!
